'Larger than life' images of Grizzlies posted on multiple buildings | Business
Tony Allen, Zach Randolph, Marc Gasol and Rudy Gay are stretching hundreds of square feet across well-known buildings in the Memphis area.
"We wanted to bring these ads to life, and make them larger than life," said Senior Director of Marketing Communications John Pugliese.
The images are referred to as fathead graphics, with some reach up to 1,300 square feet.
Fathead Wall Graphics is a national brand, but all images were printed locally at LSI promotions in Bartlett.
"We wanted to bring the campaign to life and do something different than another billboard or people reading about it in the paper - we wanted to bring it to people's neighborhoods," said Pugliese.
The Rudy Gay image is the smallest graphic located on the side of Sweet Grass in Cooper-Young.
Marc Gasol covers 600 square feet of the side of The Orpheum, Zach Randolph claims 750 square feet of the Cook Convention Center and Tony Allen is the largest image taking center at the Southern College of Optometry.
All businesses have been more than happy to provide space for the images according to Pugliese.
The graphics will remain up for the duration of the Grizzlies' season.
Currently these four players are the only images planned to go up, but Pugliese said the marketing department will see if any other opportunities arise the next few months.
"It's new and unique and new to the memphis market place," said Pugliese.